Blog 8

The way that clients and agencies gather the information about viewers before starting an advertising campaign is that BARB do all of the research into the viewers and when they have gathered the information over a period of time they release all of the figures for the public to be able to see, this is useful to them because they get to see how many people watch a certain programme and at what time so that they can decide what they can advertise and what channel to put it on.

You are able to find all of the television ratings by going onto the BARB website where they would have released all of the figures and this is useful because companies are able to find out what channels people prefer to watch and then they can advertise on that channel.
A programme profile is a breakdown of the viewers that might be watching the programme, for example the age of the gender of the person so this would be useful to a advertiser because it would allow them to put up an advert when the programme is on a break, for example downton abbey is something that elder women might watch so they would advertise their product aiming it towards them.
A rate card is a document that contains all the prices and descriptions for all the various ad placement options that are available from a media outlet so this would be useful to an advertiser because this would give them the prices and documents of what it would cost them to place their ad on a channel.
Some of the information that is given to you from the advertisers is that they give you all of the percentage so that if you did want to advertise on that channel you are able to know when people are watching TV the most and during what TV programme.