It is important to conduct research before you plan a new advertising campaign because if you start to plan it and just show it at any time then you do not know if people watching it at that time will be interested in actually buying it as it may not be for them because it could be for a boy but it is a girl watching it at that time.
Audience research is when an advertiser is researching when people people are watching a programme and if they are a going to be male or female, Market research is when the advertiser is researching ways on how they will be able to sell their products to people and what age they will be and production research is when the advertiser looks at what people are going to be interested in and if they would actually buy that product so they try to make the product look good and sound really good when they are describing it.
Primary research is when the advertiser does research that no one else has done before, some of the pros of doing this is that people may be more interested to see what that product is going to be like so it may attract more customers and some cons of this is that you may end up spending more money on the research than what you might actually get back from sales.
Secondary research is when you use products that people have already put research into, this is useful because you may be able to improve the work that they have done and get more sales but a con is that you may ruin the product and you may not be able to sell it so you might spend more money on improving it.
Quantitative research is when an advertiser try to find out how old all of the audiences that may be interested in the product that you are trying to sell to them, a pro of this is that you may be able to find more customers that want to buy your product but a con is that you may spend money on advertising but you are not able to get any more customers.
Qualitative research is when an advertiser tries to find out what the public is thinking, a pro of this would be that you can find a way of improving your product and you may get more customers but a con would be that you may not be able to do anything about the publics comment.
Primary research is when the advertiser does research that no one else has done before, some of the pros of doing this is that people may be more interested to see what that product is going to be like so it may attract more customers and some cons of this is that you may end up spending more money on the research than what you might actually get back from sales.
Secondary research is when you use products that people have already put research into, this is useful because you may be able to improve the work that they have done and get more sales but a con is that you may ruin the product and you may not be able to sell it so you might spend more money on improving it.
Quantitative research is when an advertiser try to find out how old all of the audiences that may be interested in the product that you are trying to sell to them, a pro of this is that you may be able to find more customers that want to buy your product but a con is that you may spend money on advertising but you are not able to get any more customers.
Qualitative research is when an advertiser tries to find out what the public is thinking, a pro of this would be that you can find a way of improving your product and you may get more customers but a con would be that you may not be able to do anything about the publics comment.
To get the Distinction, take time to make sure you have explained in detail each type of research in full. Give a more specific example of when/where/how you might use it them. Take more time to explain the pros and cons.
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