Tuesday, 23 September 2014

Blog 1- An introduction to advertising


The purpose of this blog is to be able to explain the key structures and techniques of television advertising. I will explain things in this blog that will provide you with the details that may help you understand how the television advertising industry works.
In order to do this I will write about: 
1. Different formats of advertising
2. Different purposes of advertising
3. Examples of effective/ineffective advertising campaigns
4. Examples of controversial advertising campaigns
5. Different styles of television advertisements
6. How television adverts are produced
7. Common codes and conventions
8. How advertising is regulated 

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