Blog 2- Forms of television advertising
This advert is effective because it plays on the emotions of the viewer, it does this by placing baby's into the advert because when people see it the start to think that it is cute, they also use a bit of comedy in the advert because people don't see baby's on roller-skates dancing everyday in their lives. This advert is also very effective because it uses different techniques to make the advert effective, these techniques are the different camera angles that they used, the sounds that they used in this advert and the editing that they used was done perposely so that people can understand the advert and what it is supposed to be advertising.
Coca-Cola commercial advert
I think that this advert is effective because it had highlighted that if people continue to drink it then they have the chance of getting diseases such as diabetes, High cholesterol and high blood pressure. it has also high lighted that it can cause damage to the liver over time if people continue to drink it.
This advert is effective because it plays on the emotions of the viewer, it does this by placing baby's into the advert because when people see it the start to think that it is cute, they also use a bit of comedy in the advert because people don't see baby's on roller-skates dancing everyday in their lives. This advert is also very effective because it uses different techniques to make the advert effective, these techniques are the different camera angles that they used, the sounds that they used in this advert and the editing that they used was done perposely so that people can understand the advert and what it is supposed to be advertising.
This animated advert effective because it made it easy for the viewer to know what was happening, they also highlighted how easy it was to buy the product.
This advertisement was effective because it had someone in trouble and in difficulty and commercials that portray people in such predicaments are always the most memorable.
I think that this advertisement was effective because they had kept it simple and did not use over kill to try and not go into to much detail about it.
This advert is effective because it did not mention its competitors, this had the effect of making the product seem the best one to buy, it had also meant that the viewer was not confused about what is supposed to be advertised.
I think that this series is effective because it reflected a lifestyle and culture that the target audience would aspire to, it did this by placing 2 well known people into it which would draw in more viewers and they also placed the scene of a dinner party which shows people what they use the coffee for.
A good start. To get a Merit you need to analyse each individual advert in more detail. Consider camera angle, mise en scene, editing, sound. Nothing is left to chance. Try to explain why it is done. Is it effective?
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You must explain the functions of the particular forms. For example, animation is a great form to use as it provides a freedom to create interesting and exciting scenarios that real life can not. These in turn are far more memorable/appealing to audience as they provide a sense of a escapism - something we all long for. With series, we enjoy it because it has the time to develop a story line - like a mini soap opera - we want to find out "what happens next". Please re-visit this post and explain what each of the forms are before you explain in more detail how each of the videos you have embedded are good examples of those forms.
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