Blog 4

Before we are able to create our pitch to Samsung we have to take into consideration that we haven't stolen any ideas or used any music that we was not given permission to use and we also have to make sure that we follow the ASA's and BCAP codes of practice. in 2013 4,161 adverts had either been changed or had to be withdrawn because they were not appropriate and the general public complained about it so the ASA investigated into it.

We have made sure that our idea was not stolen from anyone else because we made sure that we all worked on it ourselves and no one else had seen it and in order to make sure that we do not get copyright music we have to make sure that if we want a song then we have to approach a specific artist or songwriter and make sure that we have their permission to use their song inside of out advert.

We would also have to take into consideration the codes of practice such as risky content, false advertising and product placement so we have to make sure that we are promoting anything that shouldn't be such as gambling and we cannot say in our advert something that that item doesn't do for example we couldn't say that if you drank something you would be given powers because it wouldn't happen.

To make sure that we do not run into any problems such as this we would have to be careful what we put down to go into the advert because it it had anything that shouldn't be there then the advert would be taken down