The advertising regulation is important because companies are advertising their products to the public so if they say something about the product then they have to make sure that it is correct so that the buyers know what it is that they are buying and it doesn't mislead them about what the product.
The role of the ASA is to be able to make sure that all forms of advertising is legal, decent, honest and truthful and if the adverts do not meet these four criteria used then the advert will be amended or it would be withdrawn.
The role of Ofcom is to make sure that the people that are going to be listening or watching the adverts that are been shown to them, some of the ways that they do this is by promoting competition and protecting the public from what might be considered harmful or offensive material and some of the main areas that Ofcom presides over are licensing, research, codes and policies, complaints, competition and also protecting the radio spectrum from abuse.
There are two questions that the ASA would ask about a particular advert and that is 1. Is the advert inaccurate or misleading? and 2. might it cause offence to people seeing it or could it cause harm to anyone especially to children. The ASA would question the company trying to advertise their product to see if it is misleading or inaccurate because they want to make sure that all of the people that see or hear this advert get the right information about it and that the product actually does what they say it does and they may also ask if advertising this product harm the people that see it because there could be something about the advert that might offend the people that are watching it and they want to protect them from it especially the children that might see it.
The way that the ASA decides whether or not an advertisement is appropriate or not all goes down on if it is legal, there cannot be anything in the advertisement that is promoting illegal products. It has to be decent enough for people to see, for example there cannot be naked people running around and swearing because there could be kids watching it. It also has to be honest and truthful, they do this because if someone sees the advert and like the products details then they are buying that product because of those details that was given to them and they don't want people been lied to and wasting their money on a product that does not do what it says it does.
The issues that this advert had was that people said that this advert was too violent to be shown on TV before 9 PM. I think that these people was in their right to say this because there is a lot of violence in this and young children may see this and it may encourage them to do it themselves.
The issue that this advert had was that parents complained that this advert would encourage bad manners towards their children and i agree with this because young children will see that there are adults doing this so they would think that it would be alright if they did it as well.
The issue with this advert is that people said that this advert may offend blind people and it could also promote animal cruelty, i do not agree with this because i can see that they was just trying to put a bit of humour into the advert and you can tell that the cat was was not actually hurt.
The role of Ofcom is to make sure that the people that are going to be listening or watching the adverts that are been shown to them, some of the ways that they do this is by promoting competition and protecting the public from what might be considered harmful or offensive material and some of the main areas that Ofcom presides over are licensing, research, codes and policies, complaints, competition and also protecting the radio spectrum from abuse.
There are two questions that the ASA would ask about a particular advert and that is 1. Is the advert inaccurate or misleading? and 2. might it cause offence to people seeing it or could it cause harm to anyone especially to children. The ASA would question the company trying to advertise their product to see if it is misleading or inaccurate because they want to make sure that all of the people that see or hear this advert get the right information about it and that the product actually does what they say it does and they may also ask if advertising this product harm the people that see it because there could be something about the advert that might offend the people that are watching it and they want to protect them from it especially the children that might see it.
The way that the ASA decides whether or not an advertisement is appropriate or not all goes down on if it is legal, there cannot be anything in the advertisement that is promoting illegal products. It has to be decent enough for people to see, for example there cannot be naked people running around and swearing because there could be kids watching it. It also has to be honest and truthful, they do this because if someone sees the advert and like the products details then they are buying that product because of those details that was given to them and they don't want people been lied to and wasting their money on a product that does not do what it says it does.
The issues that this advert had was that people said that this advert was too violent to be shown on TV before 9 PM. I think that these people was in their right to say this because there is a lot of violence in this and young children may see this and it may encourage them to do it themselves.
The issue that this advert had was that parents complained that this advert would encourage bad manners towards their children and i agree with this because young children will see that there are adults doing this so they would think that it would be alright if they did it as well.
The issue with this advert is that people said that this advert may offend blind people and it could also promote animal cruelty, i do not agree with this because i can see that they was just trying to put a bit of humour into the advert and you can tell that the cat was was not actually hurt.
The last section of the post - with your examples - seems rushed. Please go back and spend a bit more time carefully adding detail to your explanations - you've not even used the name of the adverts!
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