Blog 5

Blog 4

Before we are able to create our pitch to Samsung we have to take into consideration that we haven't stolen any ideas or used any music that we was not given permission to use and we also have to make sure that we follow the ASA's and BCAP codes of practice. in 2013 4,161 adverts had either been changed or had to be withdrawn because they were not appropriate and the general public complained about it so the ASA investigated into it.

We have made sure that our idea was not stolen from anyone else because we made sure that we all worked on it ourselves and no one else had seen it and in order to make sure that we do not get copyright music we have to make sure that if we want a song then we have to approach a specific artist or songwriter and make sure that we have their permission to use their song inside of out advert.

We would also have to take into consideration the codes of practice such as risky content, false advertising and product placement so we have to make sure that we are promoting anything that shouldn't be such as gambling and we cannot say in our advert something that that item doesn't do for example we couldn't say that if you drank something you would be given powers because it wouldn't happen.

To make sure that we do not run into any problems such as this we would have to be careful what we put down to go into the advert because it it had anything that shouldn't be there then the advert would be taken down

AS2 Task 3 Requirements for a production

It is important that we find out what it is we are doing and what equipment we shall be using because if we didn't do that then the client who wants the advert does not know how long it would take for us to get the advert completed and how much it would cost us to create the advert. If the client didn't know this information then they would not know what to expect so if they went ahead with it without this information then it could end up costing them more than what they would gain from all the sales.

Before we are able to start the filming process we would need to find out where we will be getting all of our equipment from and also how much they would be costing us. We decided that we would get our camera equipment from a website called hireacamera and the camera that we will be getting is part of a bundle and it has a deposit of £745 and we would hire the camera out for a week which would cost a further £395 including the VAT so the total cost for the camera would be £1140 and this bundle will have the tripod that we would need, the camera itself which has a mic built into it, there are also personal mics just incase there are shots that we want to be able to do with the camera far away and also have the actors/actresses talking we will still be able to get the audio of them talking, there is also a light that we can attach onto the camera if we decide that we want to do a shot outside in the dark and there are also headphones that come with it as well.

There are various places where we would like to film our advert, the first place where we would go would be in front of a house as if someone is leaving the house to go for a run, then the next place would be is in the street seeing someone walking along going to the place that they want to go and the last place that we would like to film would be inside a park seeing someone going for a run in the park. We would need to get permission to film in front of someones house because we would be revealing the area that they would live in so we would have to talk to the owner and the tenants of the house before we can start filming. All of these locations would be in walking distance and because it is the local area that we live in we wouldn't need to get a map to direct us around and some of the problems that we may face while filming would be that the weather could be bad so we would not be able to film just in case some of our equipment got damaged, also we might end up getting members of the public inside of our advert so we would have to get a contract drawn out and get them to sign it to say that they won't try to sue is for them been in the advert and also for them to say that it is alright for them to be in it.

This is the journey that we will be taking when we come to record the advert if we choose to film in these places.










We would need 2 main actors/actresses for this advert which would be 1 male and 1 female and we would also need to have a few other people in the background and we would also like it if they were quite young people and we would also be finding all of our cast by holding auditions so that we know what they would be capable of. For our advert we would be hiring someone who isn't well known because it would be a cheaper option but before we would hire them we would make sure that they are all capable to doing the tasks that we need them to do. If there are any members of the general public around we would ask them if it was alright for them to be in the advert and get them to sign the disclaimer form to prove that they did give their permission.

For our advert i was thinking that the actors and actresses could wear running things because for this advert we would need them to be comfortable when they are running and we we wouldn't need any props other than the Samsung Galaxy S5 as that is what we are trying to advertise. The props we would be able to get from Samsung so that we are able to get the advert filmed and we would get the costumes from Nike or Adidas so in order to get that from them we would need to get them to give us permission to use it in our advert. We would store all of the costumes in a car that will be parked close by in between shoots and we are hoping to spend less than £100 on all of the costumes that we need for the advert and the prop would be given to us by Samsung and when we have finished the advert it would be handed back to them.
This is something similar to what we would like the actor and actress to wear.

We are hoping that all of the planning, getting the materials, filming the advert and then editing it all would take no more than 4 months and we are also hoping that we will spend no more than £3500 on getting everything ready.

AS2 Task 2- Ideas generation

We plan to make this advert a realist but we are not sure that we would carry this advert on to making it a series so it would be more than likely a stand alone and we will also be trying to put a bit of humour into it to make it more pleasing for someone to watch. 

In the storyboard that we have chosen to make our advert on the first story board as we believe that it would attract more people to it and keep them entertained because of the humour that is going to be inside of it.

Our target audience range will be from anyone between 11 and over because most 11 year old's nowadays have a smartphone but it would be specifically aimed at the parents of those children because we want to show that the phone is appropriate for them to use and also because they will be the one's that are going to be buying the phone.

Our advert appeals to the right target audience because there isn't really any violence that is in it and there is not any sexual explicit content and there is also no swearing so young children can see it and it won't make the parents angry and our unique selling point is that we will be talking about all of the best bits of the phone to show people what features are on the phone as it could be specifically the features of the phone that could attract the customers to the phone.

In this storyboard we tried to show someone coming out of his house in running gear and starting to go for a run on his way to a destination when he gets there he would see a good looking girl and starts looking at her while still running and falls over something, he would then get his phone out and start to take a picture of the scenery and unlocks the phone using his fingerprint which is to show the fingerprint recognition and when he takes a picture we would show the picture to show the quality of the picture.




We decided to go with this idea because it gives us the chance to be able to get more features in the advert so the public are also able to know about more features to the phone which would mean that they are more likely to buy it




In this storyboard we started it of where the main character wakes up in his bed and puts his slippers on and then opens his blinds, after that he walks into the bathroom and fills the sink up and then he starts to brush his teeth, while he is doing that his phone would start ringing and would fall into the sink, we would do this to show the waterproof feature that is apart of the phone.

AS2 Task 1 Market And Target Audience Research

I have conducted some research recently to help find out more information on our target audience when we come round to making our advert.

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

With the first question of my survey i asked if people owned a smartphone, although this is irrelevant to our advert or the target audience it is still useful to know that the majority of people that we asked did own a smartphone.

In the second question we asked how old people where to find out the age groups that we should aim our advert towards and we found out that most people where in the age of 16 to 24 which shows that the younger generation would be most interested in modern day smartphones.

The third question that we asked was how old they were when they got their first phone and looking at the results it shows that most people were quite young when they got their first phone.

When we asked people what the brand was of their first phone we got the results of Nokia and Samsung been the most popular which helps as we can look back at those phones and adverts to see what attracted those people or the parents to get the phones for themselves or for their children.

Although this question is irrelevant to what we are going to do or for our target audience it is still nice to know what their network is and we found out that EE and 3 where the two most popular network providers.

This question is also irrelevant but in some ways this question shows how popular smartphones are and we found out that the majority only owned 1 smartphone.

With this question it gave us an indication of how much money were willing to spend on getting a smartphone and the two most popular answers where over £200 and others where only willing to spend less than £100.

This question is helpful to us because we are able to mention about the battery length because most people that answered this question said that they use their phone all the time.

This question also does not help us with our research but most people say that their smartphone is on a contract.

When we asked if they had ever thought of getting a new phone most people said that they had thought of getting a new one.

With all the research that i had conducted i had found out that it is usually the younger generation that has the smartphones and they are usually always on their phones so we can do an advert that appeals to the younger generation and also point out that the phone has a longer battery life than other phones.

The advert above for the iPhone 6 is a typical example of a smartphone advertisement. The advert uses repetition very effectively as the actors in the advert are continuously going dun dun dun dun dun. This is a really effective way to make the advertisement memorable as on one hand it is rather annoying to watch. Like all good repetitive adverts the fact that it is annoying makes it stick in the audiences mind. The main body of the advert is centered around comparing the key features of the new phone with the old phone. The advert demonstrates the fact that the screen has gotten bigger and that there are 2 different phones that you could get and the camera functions of the smartphone and it also shows that you are able to work on the go doing presentations. This is another very effective way of advertising a smartphone as the audience can clearly see all of the different features that you could have if you had the phone. The advert uses sound effectively as well, in the advert you can hear 2 people making noises but they have got 2 people that are able to keep in tune so at first it sounds catchy. Overall all I think this is a very effective way of advertising a smartphone.

The advert above is a typical advert for a smartphone and the phone that is been advertised above is the Samsung galaxy S5. The advert uses realism to make the advert seem really effective, This is a really effective way to make an advertisement memorable as on one hand it is easy for people to understand what is going on in the advert but on the other hand people may not notice the writing at the bottom that says what it is it's trying to say what feature it is and it would also allow people to imagine themselves actually doing the things he is doing and going to the place that he is at. like all realistic adverts, the fact that it keeps it simple means that people from different backgrounds and skill sets can understand what is going on in the advert which could allow people to understand it a lot easier. The key feature of the advert is to say what new features they have added to the phone. The advert demonstrates the fact that the camera is able to focus on people or things a lot faster than before and the fact that they have now added in a water proof function in the phone. This is another effective way of advertising a smartphone as the audience can clearly see all of the different features that you could have if you had that phone. the advert uses sounds effectively as well, in the advert they have added a background song that mixes really well with what is happening in the advert. overall i think that this is a really effective way to advertise a smartphone.


Focus group questions

1.  What do you look for in a smartphone?

2. Do you go for a specific brand of phone? Why?

3. How much would you expect to pay to buy a phone?

4. Do you prefer to have a phone with a large screen?

5. Would you like to have a phone with a large battery life? Why?

6.  Give 3 suggestions for what you would use your phone for

7. Do you get any support with your current phone?

8. Do you like your current phone? Why?

9. What features do you like about your phone? Why?

10. What do you think of these two adverts? Please state your personal preference.

What i learnt from doing the focus group is for each of the questions, the majority either said the same or they had different opinions to one another. When we asked them what it is they look for in a smartphone they all said similar things to what others might say, bigger screen, longer battery life etc. Also when we asked them if they go for a specific brand of phone they said that they do because they know what that phone is like and they know whether they can trust that phone company or not and not everyone agreed on a price of a phone as some prefer to pay for the phone on contract where as others like to get a phone on contract so their answers where varied on the price that they was willing to pay. When we showed them the adverts i think that some of them didn't really know what they should say but those who had a iPhone tired to be faithful and say that the iPhone ad was better but in my opinion it doesn't really tell you what the feature they are trying to talk about is where as on the Samsung advert it is written on the screen what it is.

Blog 9

·      “Advertising Standards Authority”: http://www.asa.org.uk/

  "Viewing data”:  Broadcasters Audience Research Board  http://www.barb.co.uk/ www.barb.co.uk/viewing

 j  ·      “Advertising | How to Advertise  on Channel 4 and its platforms”: http://www.channel4sales.com/advertising.

     https://www.youtube.com/watch?v=CQ8Zyljf_t0&x-yt-ts=1421914688&x-yt-cl=84503534&feature=player_embedded

    

       https://www.youtube.com/watch?x-yt-ts=1421914688&v=Bt4Mmu6iXZA&x-yt-cl=84503534&feature=player_embedded

     https://www.youtube.com/watch?x-yt-ts=1421914688&v=W4-UfcfMwRU&x-yt-cl=84503534&feature=player_embedded

       

     https://www.youtube.com/watch?v=_iYBmAVuBns&x-yt-ts=1421914688&x-yt-cl=84503534&feature=player_embedded

     https://www.youtube.com/watch?v=a8QxZJZfU5Q&x-yt-ts=1421914688&x-yt-cl=84503534&feature=player_embedded

     https://www.youtube.com/watch?x-yt-ts=1421914688&v=EndGB7DWMDc&x-yt-cl=84503534&feature=player_embedded

Blog 8

The way that clients and agencies gather the information about viewers before starting an advertising campaign is that BARB do all of the research into the viewers and when they have gathered the information over a period of time they release all of the figures for the public to be able to see, this is useful to them because they get to see how many people watch a certain programme and at what time so that they can decide what they can advertise and what channel to put it on.

You are able to find all of the television ratings by going onto the BARB website where they would have released all of the figures and this is useful because companies are able to find out what channels people prefer to watch and then they can advertise on that channel.
A programme profile is a breakdown of the viewers that might be watching the programme, for example the age of the gender of the person so this would be useful to a advertiser because it would allow them to put up an advert when the programme is on a break, for example downton abbey is something that elder women might watch so they would advertise their product aiming it towards them.
A rate card is a document that contains all the prices and descriptions for all the various ad placement options that are available from a media outlet so this would be useful to an advertiser because this would give them the prices and documents of what it would cost them to place their ad on a channel.
Some of the information that is given to you from the advertisers is that they give you all of the percentage so that if you did want to advertise on that channel you are able to know when people are watching TV the most and during what TV programme.